"I Just Made Over $21,000 From A $300 Marketing Strategy!"

Jim, I'm sure glad to be a part of your program!  Thanks!  
Tim R., Independent dealer, MN

Dear Colleague,

Hello, Jim Armstrong here.  You may have read my articles in Floor Covering News.  I've got an unprecedented offer that will give you the tools to experience your own success story...just like my members who are prospering in spite of the economy.

Many floor dealers are struggling.  Even highly successful dealers are feeling the strain.  Many find themselves in a seemingly never-ending cycle of cash-flow challenges, shoppers who are more price-sensitive than ever before, and a general unwillingness of the public to spend money on "big ticket" items like new flooring. 

Add to this the massive levels of stress, worry, doubt and frustration among dealers, and for many the dream of owning a successful flooring store seems more like a nightmare they can't wake up from!


Now more than ever you must have a step-by-step game plan to transform the way you attract and keep a steady stream of quality clients.  You must have a marketing sytem that uses UNconventional, little known strategies for rounding up a herd of fiercly loyal clients who are willing to pay top dollar and send you ongoing referrals; a system that positions you as a Trusted Advisor instead of just another person selling floors;  a system that DOES NOT depend on cheap price to make sales.


As an Inner Circle member, you will be given a step-by-step, turn-key process to INCREASE your income and at the same time REDUCE your stress.  As each month passes, and as you follow my step-by-step instructions, you'll experience ever-increasing freedom, and watch your income go up and feel the stress melt away.

A fully-developed, turn-key, plug-and-play system that works for co-op dealers AND indepenents...

All the strategies, campaigns and systems are FULLY DEVELOPED in my program.  It's a totally turn key, plug-and-play sales and marketing arsenal.  All the campaigns are 95% done for you: all you have to do is plug in your contact info and they're ready to go!

If you must make a comparison, it's more like a franchise than anything else.  Although it's NOT a franchise.  We don't compete with franchises and co-ops, and we always encourage our members to stay with their respective buying groups.  My system is made to work within the co-op infrastructure you may already have in place.  We have many co-op members in the program as well as independents.

My program is a top-to-bottom, fully engineered system for attracting and keeping high-quality clients, and creating total freedom and walk-away power in your business.  Never again be at the mercy of the ups-and-downs of the economy.


You will be given a step-by-step process to INCREASE your income and at the same time REDUCE your work load.  Transformational change takes time, but you'll immediately begin to see results as you implement the systems and strategies I'm going to teach you.  As each month passes, and as you follow my step-by-step instructions, you'll experience ever-increasing freedom, and watch your income go up, and feel the stress melt away!   
    
    
My marketing strategies are totally plug-and-play.  I've already done all the hard work of developing these campaigns and systems.  All you have to do is plug in your name and a few "customizing" items, and they're ready to go.

Each month you'll receive a new module along with all your other ongoing benefits.  
 
Month 1-The "Rapid Launch" program
GIANT SYSTEMS MANUAL & AUDIO CD's.  I've packed my entire foundational system into one HUGE manual so you can begin exploding your income immediately.  

You're busy!  You spend much of your day working and I want you to learn as quickly as possible.  I've recorded my entire system to audio CD so you can learn while you drive around in your car.  

The manual and CD's are divided into 8 modules with step-by-step instructions, and tips on how to implement these strategies FAST!  

Here are the 8 modules in the Rapid Launch:
      
        1st Module: Orientation and how and how to replace tired, worn-out "traditional" advertising with direct-response marketing. 

       2nd Module: Connect campaign-create a cash-flow surge by strategically marketing to your past clients.  Includes ready-to-use marketing letters. 

        3rd Module: Building and maintaining a herd.  How develop a super profitable herd of clients who will buy from you again and again, and send you an ongoing stream of referrals.  Includes ready-to-use marketing letters. 

        4th Module: Testimonials and referrals.  How to turbo-charge your referrals, and get tons of testimonials.  Includes ready-to-use marketing letters and forms.  This module alone can pay for this system dozens of times over each and every year.

        5th Module: World Class Installation System part 1-The Systems.  Includes a step-by-step customizable handbook to totally systematize your selling and installation.  Manages the dozens of steps involved in ordering, scheduling and follow up.  Never again worry about things "falling through the cracks."  This module is KEY to creating freedom and walk away power in your business.  

       6th Module: World Class Installation System part 2-The Marketing.  Includes a step-by-step system to close more sales, generate upsells, increase your prices and get immediate referral business.   Includes ready-to-use sales tools and marketing letters, including my trademark-protected Design Audit sales process.

      7th Module: Consumer education.  You'll  get the tools to position you and your sales team as trusted advisors, and totally differentiate your store from all your competitors.  By the time a prospect visits your store they will "get it."  They'll know why cheap price and high quality NEVER go together, and why they should pay YOUR price regardless of what the guy (or box store) down the street is charging.
     
      8th Module: Auto-pilot marketing.  Includes everything you need to set up a "silent sales force" working for you 24-hours per day, 7 days per week.  Sifts, sorts and screens prospects, and magnetically attracts quality, high-profit clients even while you're sleeping or away on vacation! 

     In month 1 you'll also get...
 
      Total Transformation Game Plan (Manual and audio CD's).  If you aim for nothing, that's what you'll hit...nothing!  Goals give you the "target" to aim for!  This manual walks you through a step-by-step process to define "where you want to be."  Once completed, you'll have a written action plan for reaching your Ideal Business, Ideal Lifestyle, and transforming your dealership into a S.P.A. business...Simple, Profitable and Automated.   

      Documents CD ROM (everything on CD for easy use).  All the marketing letters, ads and inserts are totally done for you.  All you have to do is plug in your contact info and they're ready to go!
 
      Jim's "Million Dollar" marketing resource directory.  You'll get my private list of  "top secret" resources and vendors for getting all my strategies implemented fast, and running on "auto-pilot."

       Private, One-On-One Coaching.  Three consultation coupons good for a FREE, private, half-hour consultation with me.  Fax one of these in at any time to schedule a coaching session with me.  (My current fee is $500 per hour for private consultations, so this is a $750 value!) 

       Three Ad Critique coupons.    Fax in your ad along with the coupon and I will personally review it and find at least one way to make it more effective.    

       AND...Three months FREE membership in my Inner Circle Club!

Month 2-"Money-Making Strategies For Flooring Dealers" manual and audio CD program. 

Sales and marketing gimmicks come and go faster than American Idol contestants.  However, principles are universal and permanent.  They apply to every business, and they DON'T go out of fashion.   You will learn over 3 dozen money-making strategies you can implement immediately for creating wealth and longevity in your flooring business.
 
Month 3- Turbo-Charging Your Effectiveness In Your Business and Personal Life 

With guest expert, Paul Martinelli.  Paul's time-tested teachings from his real-world experience--rising from high school dropout to international business leader--have helped thousands around the world achieve amazing prosperity in all aspects of their lives.  You'll get the tools to "bulldoze" the roadblocks that are standing between you and the success you want and deserve in your flooring business and your personal life.


Here are the ongoing coaching, marketing, and business-building services you will receive as a member:
   
I'm not sending you a box of stuff you set on a shelf, unused, collecting dust.  

This is an ongoing coaching relationship.  I will be with you every step of the way as you build your "Whole New Life In The Floor Covering Business."  Here are the services you will enjoy as a club member:

1.  Monthly Coaching Teleconferences. 
Features interviews with guest experts who are masters at marketing, sales, business-building and a host of other topics.  You'll receive a "Members Only" call-in number and passcode. Participate in the teleconferences from the comfort of your home or office. 

2.  My Home Advisor client newsletter that's ready-to-use
All you do is add your contact info, and a few "customizing" features. And no, this is not a boring "snoozeletter" like everyone gets from their insurance company but no one reads.  MY client newsletter is engineered with multiple response mechanisms, emotional "triggers," and uses "infotainment" to capture and keep your clients attention.  It also positions you as THE flooring expert in your market area, and gets people talking about your store.  It's fun to read and your clients will look forward to getting it each month.

3.  Annual 12-Month Total Transformation Planner.  
Each year you'll be emailed a goal-planning kit from to make sure you stay on track as you build your S.P.A. business (Simple, Profitable and Automated).  
 
4.  All NEW marketing & business systems and strategies as they are developed and made available to Inner Circle members.
 
5.  Weekly installments of "Outside The Box" advanced sales & marketing strategies. 
These are my weekly marketing tips that you'll receive via email to keep you "plugged in," motivated, and on the cutting edge of the hottest strategies.  
 
6.  Ideal Business, Ideal Lifestyle: BIG Monthly sales and marketing mastery newsletter for floor covering dealers (12+ pages.) 
Jam-packed with articles written by me and my guest Experts.  We cover the hottest marketing strategies; updates on "What's Working" now; success mindset; and creating your S.P.A. business.
 
7. 100+ Strategies To Get New Clients (quarterly report).  
 
8.  Ongoing participation in the Inner Circle Club community. 
I regularly feature the stories of successful Inner Circle Club members in Ideal Business, Ideal Lifestyle, in audio interviews, and during coaching calls.  Members also send me samples of successful marketing campaigns and strategies and I feature them during coaching calls and in Ideal Business.  As you begin experiencing success with the system, you'll have the opportunity to share your successes with the rest of the Inner Circle Club, as well as learn from the successes of others!  
 
9.  Ideal Business, Ideal Lifestyle audio CD (Monthly). 
All coaching teleconferences are recorded so you can review the topics again and again.  We often feature guest experts who are masters in the area of sales, marketing, business systems and the flooring industry.  You'll transform your car into a "Sales & Marketing University On Wheels," and turn driving time into learning time!

"Sounds good, Jim.  But How Heavy Is The Cost?"

I'm giving away 25 memberships at the unprecedented price of $997 enrollment fee (includes a whopping $300 limited-time discount), then monthly dues of $97.  (All fees intended to significantly increase with the 26th member.) 

Recovery of your may mean one or two sales you wouldn't have obtained and closed otherwise, and it should be obvious to you that'll easily happen.

So it really costs nothing.  You won't pay for this at all.  ONE additional sale per month will.  But recovery of the investment just isn't the point.  

The point is, this is a complete and radical re-engineering of your business and revolutionary transformation of your business life. Only you can decide what transforming your business into an ideal business is worth.


FREE Gift #1-The Recession-Buster's Toolkit
Contains audio CD's, newsletters, and articles I've carefully selected to provide you with HOT strategies to help recession-proof your business! 

FREE Gift #2-The "$10,000 Strategy" module. 
Each strategy in this manual has been carefully selected for its high impact.  Each one is designed to put at least $10,000 in net income in your pocket every year. 

FREE Gift #3-The "Genius Interviews" module. 
Unorthodox strategies for exploding your income and "Crushing The Competition!"  Here's what's included:

     Audio CD-Bob Burg: Endless Referrals.  Bob is the author of Endless Referrals and co-author of The Go Giver.  You'll learn Bob's exact system for creating an endless stream of referrals.  These strategies are critical for prospering in any economy.
 
     Audio CD-Dan Kennedy: No B.S. Sales Success In The New Economy.  Dan is a master marketer, consultant, and selling expert, and has authored over 15 books on selling and marketing, including No B.S. Business Success In The New Economy and The Ultimate Marketing Plan.  In this interview, Dan reveals what you MUST KNOW to maximize sales (without compromising on price) in the emerging new economy.  
 
     Audio CD-Three Deadly Mistakes coaching call.   I discuss the three mistakes that will destroy your ability to succeed in business, and what to do about them.  It's a good bet you're already making at least one of these mistakes. 
 
     Audio CD-Mystery Guest Expert #1.  I can't give this guest's name away without revealing a closely guarded Inner Circle Club marketing strategy.  Suffice to say that this person is the founder and president of a company that provides my members with an inexpensive, outside-the-box tool for totally differentiating themselves from every other floor dealer, closing more sales, and quickly gaining referral partners. It's virtually guaranteed that NO OTHER DEALER in your area even knows about this. 
 
     Audio CD-Mystery Guest Expert #2.  For the same reasons, I also cannot reveal this expert's name.  This person is the founder/president of a company that provides a very unique service that gives Inner Circle Club members tools to inexpensively and easily build and nurture profitable relationships with builders, contractors, decorators, plumbers, carpet cleaners, Realtors, as well as past clients. 


If at any time during the first year you don't think my system is worth ten times what you've paid, just box up what I've sent you and return it.  The same day we get your materials back, I'll refund 100% of your enrollment fee.  

There is absolutely NO RISK to try my system.  What have you got to lose?  (Besides the stress, worry and frustration of being an over-worked, under-paid floor dealer?) 


Once you start using my system, new profitable customers will be flooding your flooring business and the cash will roll in.  All your money worries can finally end.  Stress will disappear in your business, and your life will be fun and exciting again.  You can attract good customers, work less and make more. 

And in a few months, when your flooring business is booming, you will look back to now and forget what it was like to struggle and worry!  Doesn't just the thought of that make you feel great?

You see, this letter talks mainly about how to attract customers who are pre-motivated and pre-qualified and how to increase your net profits.  But there is a whole other side to this and that is having a great LIFESTYLE. 

The singer Joan Baez once said, "You don't get to choose how you're going to die.  Or when.  You can only decide how you're going to live.  Now."

Isn't it about time you started living the lifestyle YOU deserve?  How about paying of ALL your debts?  How about getting yourself a new car?  How about taking your spouse on that long overdue vacation he/she deserves?  You can right now.

         
           See you at the top!

       Your Partner In Greater Success,
      Jim Armstrong/The "Coach"

          P.S.  My program is SPECIFICALLY designed for flooring dealers! It contains what you need to DOMINATE your competitors. YES even big boxes like Home Depot and Lowes with virtually an unlimited marketing budget, muscling their way into the flooring business.   I'll show you how to run circles around the big boys like a speedboat zipping around the Titanic.  You'll have access to an arsenal of strategies to totally dominate all of them.

          P.P.S.  Don't Delay!  The FREE Bonus Gift offer (a $797.00 value!) and the $300 Discount end soon.   

           Also...only 25 memberships available at this unprecedented price.  If you are the 26th dealer to apply, you'll pay significantly higher fees.  At some point I will begin severely limiting the number of dealers per area who get my system.  I may start doing this sooner rather than later.  The ease of access to my system and this rock-bottom price will not last.   

           P.P.P.S.  For most business owners, the cost of programs to help you increase your sales is a legitimate business expense. That means the government will subsidize up to 40% of the cost of your program!!! You can either use that money to help you build your business, or you can give it to the government. Which would you rather do? (consult your tax advisor for details.)

        P.P.P.P.S.  You are protected by my 1-Year, Unconditional 100% Money-Back Guarantee!  If at any time during the first year you don't think my program is worth 10-times what you've paid, simply return what I've sent you.  I'll give you a full refund!  No Strings.  No Gimmicks.  And you don't need a note from your mother!